Privacy Policy

Last updated: August 3, 2023

When you participate in a fundraiser or event, a contest, make a donation, or complete one of our webforms, you are choosing to trust us with some of your personal information. We appreciate your trust, and we will work hard to continue to deserve it. This Privacy Policy ("Privacy Policy") describes how Kroenke Sports Charities and its current and future parents, subsidiaries, and affiliates, including Kroenke Sports and Entertainment, LLC and all related and affiliated entities (collectively "KSC," "we," "us," or "our"), may collect, use, and share your personal information, and the choices you have with respect to your personal information, in connection with the platform (the "Platform"), which is available through our websites that link to this Privacy Policy (each, a "Site"). The Platform provides individual end users ("Users") with the ability to access material, information, and content (collectively, "Content"), and our related services, programs, social media pages, and email and other electronic communications (collectively, "Services") (the Content and Services are incorporated into the Platform for purposes of this Privacy Policy).

Kroenke Sports and Entertainment, LLC is the owner and/or operator of Ball Arena, Paramount Theatre, and Dick's Sporting Goods Park, the NBA's Denver Nuggets, NHL's Colorado Avalanche, NLL's Colorado Mammoth, and MLS's Colorado Rapids. KSC partners with these related venues and teams to provide or support, directly and with other nonprofit organizations, charitable events, programs, and fundraising efforts. This Privacy Policy, however, only governs the collection, use, and sharing of information by KSC in connection with the Platform.

KSC reserves the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, we may notify you about an update by sending you an email, posting a notice about the update on the Platform, or other means as may be required by applicable law. In all cases, your continued use of the Platform following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.

This Privacy Policy covers the following topics:










Personal Information Collected. We want you to understand the types of personal information that we may collect about you. The personal information we collect, and how we use it, depends largely upon how you use our Platform, and may include the following categories of personal information. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

  • Contact Information, such as your or your organization's name, email address, phone number, mailing address, and social media handle.
  • Demographic Information, such as date of birth, age, gender, education, special needs/accessibility information, household income, occupation, home ownership, marital status, military or veteran status, or number of children.
  • Donation Payment Information, such as donation amounts, payment methods, and your organization's federal employer identification number (if applicable). Payment processing services connected with your use of the Platform may be provided to you by us or a third-party payment processor.
  • Marketing Information, such as any marketing or communications preferences, and details about how you engage with our communications.
  • Survey and Sweepstakes Responses, such as the information you provide in response to our surveys, questionnaires, and charitable sweepstakes, auctions, or contests.
  • Online Activity Information, such as the website you visited before browsing to the Platform, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
  • Browser & Device Information used to access our Platform, such as unique identifiers, browser type and settings, device type and settings, operating system, and mobile network information including carrier name and phone number. We also collect personal information about the interaction of your browsers and devices with our Platform, including IP address, crash reports, system activity, and general location information such as city, state, or geographic area.
  • Communications, such as the information associated with your requests or inquiries, including for support, assistance, or event information, and any feedback you provide when you communicate with us.

Sources of Personal Information. We obtain personal information from a variety of sources, including the following sources:

  • Personal Information You Provide. KSC collects personal information when you voluntarily submit it to us, such as when you fill out a form on the Site, participate in a sweepstakes or auction, or communicate with us.
  • Personal Information Automatically Collected. KSC and our service providers may automatically log information about you, your computer, or mobile device, and your activity over time on our Platform, such as the online activity information and device information listed above. Like many online services, we use cookies and similar technologies to facilitate some of the automatic data collection described above, which may include the following:
  • Cookies, which are text files that websites store on a visitor's device to uniquely identify the visitor's browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
  • Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.
  • Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
  • Local storage, which is used to save data on a visitor's device. We may use data from local storage to, for example, turn on web navigation, store multimedia preferences, customize what we show you based on your past interactions with our Platform, and remember your preferences.
  • Session replay technologies, which are third-party software used to record a video replay of Users' interactions with the Site. The video replay may include Users' clicks, mouse movements, scrolls, mobile app touches, typing, and other activity taken during the session. We may use these replays for research and development purposes, such as to help us troubleshoot problems with the Site, understand how Users interact with and use the Site, and identify areas for improvement.

Personal Information Obtained from Third Parties. In some circumstances, we may collect personal information about you from third party or publicly available sources, such as our service providers, data analytics partners, operating systems and platforms, social media platforms, or event sponsors. We may merge or combine such personal information with the personal information we collect from you directly or automatically.

Referrals. Users of our Platform may have the opportunity to refer to us colleagues, friends, or other contacts and share their contact information and other personal information. Please do not provide us with someone's personal information unless you have their permission to do so.


KSC's primary purpose in collecting personal information is to provide the Content and Services and to operate our organization. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.

To Provide the Platform. We may use personal information to operate our organization. For example, we use personal information to:

  • process your donation;
  • improve and personalize your experience on or with the Platform;
  • verify your identity for authentication and security purposes, or determine your eligibility to receive donations;
  • communicate with you, including responding to any of your requests, feedback, or questions;
  • provide any contests, surveys, sweepstakes, auctions, or other programs you participate in;
  • provide maintenance and support; and
  • fulfill any other purpose for which you provide personal information.

Research and Development. We use personal information for research and development purposes, including to study and improve the features and functionality of our Platform, manage our organization, understand and analyze the usage trends and preferences of our Users, and develop and improve our Content and Services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous or de-identified data by removing information that makes the data personally identifiable to you or your device, whether directly or indirectly. We will maintain and use any de-identified data without attempting to reidentify the data. We may use this anonymous or de-identified data and share it with third parties for our lawful business purposes.

Direct Marketing. We may send you KSC-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our partners. You may opt-out of our marketing communications as described in the "YOUR CHOICES" section below.

To Comply with Laws and Regulations. We will use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For Compliance, Fraud Prevention, and Safety. We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Platform and our organization, databases, and other technology assets; (b) protect our, your, or others' rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Platform; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With Your Consent. We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.


In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, we may share your personal information with the following entities or persons:

Related Companies. We may share your personal information with our affiliates, subsidiaries, and other related companies, including the related venues and teams.

Related Ticket Platforms. We may share your personal information with our related ticketing platforms (e.g., KSE Account Manager) and box offices to provide the Services (e.g., in connection with the Kroenke Sports & Entertainment Community Pride Ticket Program).

Service Providers. We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of our organization. For example, we work with service providers that help us perform website hosting, donation payment processing, ticket fulfillment, database management, analytics, fraud protection, marketing, customer relationship management, finances, and other purposes.

Event and Program Partners. We may share your personal information with third-party fundraising and event co-sponsors, promoters, and venues in order to operate a charitable event or program, and such partners may send you promotional materials or otherwise contact you regarding their organization, or products and services that they offer.

The Public. You may win a contest/auction or may be the recipient of a donation that we may publicly post, and we may identify you by displaying information such as your name or your organization's name. By attending an event, you may be captured by video which may be shared publicly. We do not control how third parties use personal information that may be publicly posted.

Professional Advisors. We may share personal information with persons, companies, or professional firms providing KSC with advice and consulting in accounting, administrative, legal, tax, financial, and other matters.

Law Enforcement. Under certain circumstances, we may be required to disclose personal information to law enforcement, government authorities, and other parties if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Authorities and Others for Compliance, Fraud Protection, and Safety. We may disclose personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled "For Compliance, Fraud Prevention, and Safety."

Business Transaction Participants. We may disclose personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our organization (including in connection with a bankruptcy or similar proceedings).


You can make the following choices regarding your personal information:

Review and Request Changes to Your Personal Information. The accuracy of the personal information we have about you is very important. You have the right to correct and update your personal information by contacting us. Note that we may keep historical information in our backup files as permitted by law.

Email Communications. You can opt-out of marketing emails at any time by following the instructions at the bottom of our emails or by contacting us at the email address listed at the end of this Privacy Policy. Please note that certain emails may be necessary for the operation of our Platform, such as those about your donation or any inquiry. You will continue to receive these emails, even if you unsubscribe from our marketing communications.

Cookies. Most browsers let you remove or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser's settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Platform and our Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit

Analytics. The Site may use Google Analytics to help us analyze how the Site is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.

Do Not Track. Some browsers may be configured to send "Do Not Track" signals to the online services that you visit. The Site currently does not respond to "Do Not Track" signals. To find out more about "Do Not Track," please visit


We build security into our Platform to protect your information. Our Platform is built with reasonable security features designed to protect personal information. The insights we gain from maintaining our Platform help us detect and block certain security threats.

We exercise reasonable care in providing secure transmission of personal information from your devices to our servers. We try our best to safeguard personal information once we receive it, but please understand that no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.


Our Platform may contain links to other websites and apps not operated or owned by us. Please be advised that the practices described in this Privacy Policy do not apply to information gathered through these third-party websites and apps. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We have no control over, and are not responsible for, the actions and privacy policies of third parties and other websites and apps. We encourage you to read the privacy policies of the other websites and online services you use.


If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at